Launching a holiday shop local campaign is a great way to show your support for the community and local businesses. Such campaigns typically involve businesses working together to promote shopping at locally owned stores and businesses, often through joint marketing efforts and co-hosting events. Not only do these campaigns benefit the businesses involved, but they also Strengthen the local economy and foster goodwill in the community. Here's a closer look at some of the benefits of launching a holiday shop local campaign courtesy of the Greater Chapin Chamber of Commerce.

How Communities Benefit from Local Shopping Campaigns

When customers shop at locally owned businesses, more of their money stays in the local economy. That's because locally-owned businesses tend to buy from other local businesses, which creates a ripple effect that benefits everyone. In addition, locally-owned businesses are typically more invested in the community than national chains, so supporting them is a great way to give back during the holidays.

What You Can Do to Incentivize Shopping Locally During the Holidays

One of the best ways to incentivize shopping locally is to offer discounts and special offers exclusively to those who do their holiday shopping at locally-owned stores. National Jeweler notes that you can also host events and give away prizes. Whatever you do, make sure your incentives are well publicized so that people are aware of them.

How to Launch a Holiday Shop Local Campaign

If you're interested in launching a holiday shop local campaign, there are a few things you'll need to do. First, reach out to other local businesses and see if they're interested in participating. Once you have a few businesses on board, start planning your marketing strategy. This might involve creating social media posts and ads, distributing flyers, and holding events. You can also incentivize customers to shop locally by offering discounts and special offers.

How Businesses Can Support One Another With Joint Marketing and Co-Hosting Events

Joint marketing is a great way for businesses to support one another while promoting a holiday shop local campaign. This might involve creating social media posts together, co-hosting events, or distributing flyers in each other's stores. Co-hosting events is especially beneficial because it helps draw attention to all of the participating businesses involved.

How to Promote Your Own Holiday Shop Local Campaign

There are many ways businesses can promote a holiday shop local campaign. Social media is a great platform for spreading the word about the campaign and its benefits. The ideal format for your marketing materials is a PDF file, as it’s easy to edit and update, and customers can access and view the document on practically any device. And if you originally create your marketing collateral in Microsoft Word, you can go online and easily turn it into a PDF without hassle in just four quick steps. 

You can also distribute flyers and posters in local businesses and public spaces. And don't forget to include information about the campaign on your own website and in your email signature.

How Businesses Can Foster Goodwill and Holiday Cheer in the Community 

Keap points out that fostering goodwill in the community is one of the most important goals of any holiday shop local campaign. One way to do this is by donating products or services to those in need. You can also volunteer your time or resources to help with community projects during the holidays. Whatever you do, make sure your actions are well publicized so that people are aware of your commitment to giving back.

The holidays are a great time to launch a shop local campaign! Not only do such campaigns benefit the businesses involved, but they also Strengthen the local economy and foster goodwill in the community. If you're interested in launching a holiday shop local campaign, reach out to other local businesses and start planning your marketing strategy today!

Membership in the Greater Chapin Chamber of Commerce offers invaluable benefits to entrepreneurs in our community. Join us today!